Web

Design: Your website may be your first opportunity to grab the attention of your target audience. The Otion design team will create striking visuals that promote and enhance your organization's unique identity. Our designers can advance your current visual identity online or work with you to develop a new branding strategy.

Development: The critical phase of creating your online presence is where the programming, coding, interactivity, and website functionality is constructed. There is a large selection of tools and applications to choose from when developing a website. Expert analysis and technical skills are necessary when choosing the methods best suited to developing your site. At Otion Creative, we are always eager to recognize and understand the potential of new technologies and develop the skills necessary to deploy them.

The Standards: Unlike other skill sets, web development presents many unique challenges. Various web-browsers render websites differently, forcing the creation of web standards referred to as W3C. At Otion Creative, we apply those standards in every step of our web development process. We understand the importance of customer experience no matter what platform they're using. Otion Creative uses best practices to create W3C-compliant sites.

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Graphic Design

Design: When it comes to design services, Otion Creative puts over 20 years of hands-on experience to work. Our passion for design and our considerable knowledge of the printing process ensures the effectiveness of your product. As a small firm, we provide an affordable option for graphic design services.

Production: Otion Creative will professionally handle your project through the printing process guaranteeing successful results. The Otion design and production team are skilled users of professional publishing applications including Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and QuarkXPress. We can develop your PowerPoint presentation or format your Microsoft Word proposal or manuscript too.

Print Management: The complexities of printing can become an overwhelming task. Delays and errors caused by poorly prepared printer files occur much too frequently. Otion Creative can work with you to select a printer, secure competitive pricing, and manage the print process all the way through distribution. The Otion team has the technical skills and knowledge to produce flawless electronic files for commercial printers. Otion Creative can capitalize on its years of experience to guide you through the correct steps to completion. We can help you visualize and plan a specialty printing project that uses various print technologies and methods to make your piece stand out.

Personalization: The effectiveness of mass mailing has decreased in part due to the number of solicitations, both print and electronic, that your potential customers receive. New direct mail techniques are needed to bring attention to your message. Using variable data technology, the personalization of marketing material specific to each recipient, is widely available. Otion Creative can optimize your mailing list with a marketing piece that is targeted to each specific recipient. Not only can the recipient's name and organization appear, but specific images and colors as well. Every customer will get an attention grabbing piece that is as much as 100 times (1,000%) more effective than your regular mailer. This speaks volumes in converting contacts to customers–a huge return on your investment.

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Content Dev.

Content is King: In order to reach your target audience and convey your value to potential customers, your online content must be as polished and engaging as the site design. High quality, unique content will enhance search engine rankings for your site as well as engage and inform site visitors. Content research, writing, organization, and editing tasks are equally as important as imagery, design, and functionality.

Otion Creative can help you answer these questions and put a comprehensive content development plan in place for you.

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Digital Advertising

What Is Digital Advertising? Digital displays have become a front-runner in the highly competitive field of advertising. Otion helps you to stand out by providing widescreen displays for your ads and the ability to quickly update your advertisement's copy in real time. Our widescreen digital displays allow you reach a greater audience and maximize your advertisement's impact. With the increased flexibility of a digital display, you will be able to tailor your advertisements and target the audience you want to reach, when you want to reach them.

Advantages of Digital Advertising: Digital advertising has proven to be a considerably more advantageous way of reaching consumers than standard static advertisements. Digital advertisements are:

• Proven. Digital advertisements are substantially more effective then static advertisements.
• Cost effective. Enables you to make changes in real-time without the additional costs that modifications to print or traditional advertisements would incur.
• Versatile. You can update copy from a featured product to highlight an upcoming sale or any other product you would like to spotlight.
• An asset to increasing your brand awareness. They allow you to reach a large number of consumers- thereby increasing your sales.

Who uses Digital Signage? Otion allows you to take your advertising to the next level with our progressive approach to digital advertising and our unique ability to meet your advertising needs in all these applications:

• Auto Dealers
• Hotels
• Restaurant
• Travel Agencies
• Shopping Centers

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Marketing

Conversions: Now that you have your website and your print collateral materials completed, you will need to gain exposure and present your products and services to potential customers. Using years of experience Otion Creative can help you optimize your marketing plans to get better returns on your investment.

Web Marketing: Now that the internet has become a primary platform for conducting business, your organization's Web strategies must be up to the task. Otion Creative has the know-how to give you an edge over your competition. With Search Engine Optimization and superior functionality, Otion Creative will ensure that your name will appear to whoever is looking for your products or services.

Print Marketing: The effectiveness of mass mailing has decreased considerably. The marketing collateral that is stuffed in ones mailbox gains little or no attention. In order to stand out, one must be on the cutting-edge of print technology. Variable data printing personalized material will allow you to accurately target your customers. With personalization techniques, Otion Creative can capitalize on a mailing list and design marketing piece that are made specifically to each individual customer–from text, to color, to images! Every customer or potential customer will receive an attention grabbing piece made specifically for him or her. This technology has proven to be over 150 times more effective than a good color mailer. This speaks volumes in terms of ROI and converting contacts into customers–a huge return on your investment.

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Logo & Identity

What Is a Logo? A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way.

What Is a Good Logo? There are five main points that make up a good logo:

• It's describable
• It's scalable
• It's memorable
• It's appropriate
• It's effective without color

Everyone knows the logos of their favorite companies. These logos have been imprinted on our memory because they were all successfully executed. Colors, shapes, simplicity, and relatable depictions are all characteristics of a good logo. We understand all these things and have applied these guidelines to all of our logos. We know that a logo is the backbone of a company, and often the first and last impressions a customer may get.

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